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Why Some Books Get Talked About and Others Don’t

Published on: 10/01/2026

Learn how to write a book readers naturally recommend. Susan Friedmann shares word-of-mouth strategies to make your nonfiction book easier to remember, explain, and recommend.

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Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session

book marketing brainstorm session